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Quit saying success is a journey and maybe you'll get somewhere.

At some point in the not so distant past, someone thought it would be inspiring to say success is a journey. The same attitude led us to believe it's not about the destination, it's about the people you meet along the way. Many folks struggling in small business today still believe this.

This is wrong and I'd like to explain why.

A healthy business cycle revolves around a the premise of forecast, perform, and measure. It's a cycle of setting goals. Some cycles are short, such as the 90 day rocks Gene Wickman lays out in Traction. Some are long term cycles like Steven Covey references in 7 Habits of Highly Effective People when he states that effective people begin with the end in mind.

Does your company forecast, perform, and measure? Do you have 90 day goals? What's your plan for the next 15 years? Hard questions, right?

Either way, my focus here is that you need to adjust your view. Success is a destination. Some destinations are short and when I reach those destinations I calibrate my GPS and start driving toward my next destination. Every day I have successes. Every day I forecast, I perform, and I measure.

How does your company measure success in the long term? Without defining success and forecasting your plan to get there, you don't know where you're driving. Without measuring performance you don't know whether you're going down the right roads. Without performing, (this one is obvious) your car isn't moving.

How is your company doing on this? If you would like more information or help in forecasting, performing, and measuring, just visit the bottom of our about page ( where you can find a contact form at the bottom. You're also welcome to call the office at (304) 697-7083.